After the launch of the Leyton Business and Enterprise forum (story posted below this one) I raced up to Baker’s Arms for a party to celebrate the opening of Dzina – Leyton’s new designer outlet and social enterprise rolled into one.
‘Dzina’ is the brain child of regeneration organisation Integria. Integria is a limited company, based in neighbouring Walthamstow, which delivers regeneration projects all over the country. Integria assists people, working in the creative industries, with their ideas for new businesses and helps to turn the best ideas into living and sustainable social enterprises.
The new outlet, which is based in the Baker’s Arms part of Leyton, will promote the work of up-and-coming designers from East London.
It is the first project of its kind in a deprived area and if it succeeds will create opportunities to open further businesses all over Leyton.
Dzina received funding from the EU’s Regional Development budget and will operate as a not-for-profit company.
Daniela (pictured with me above) is one of the leading entepreneurs involved with Dzina. Daniela is the person to whom designers will have to talk to if they are interested in displaying their samples at Dzina. They will also receive Daniela’s soild marketing advice and expertise.
It is not often I get to attend such glamourous functions – and certainly not in Leyton! With the wicked garage tunes DJ Excaliber (pictured above) was pumping out (I’m sorry but I still really love my garage!), it was hard not to forget that I was at an event in Leyton. This bling bling party was more Miami than Baker’s Arms!
Dzina is a very welcome addition to Leyton and I shall be following its progress with great interest. I already have my eye on some of the gorgeous bags and shoes I spotted at the party and Integria has asked me to consider joining Dzina’s board.